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Interactive Webinar – Branding in the Age of Transformation: The New Brand Management Playbook

January 9

Interactive Webinar –  Branding in the Age of Transformation: The New Brand Management Playbook                       

Please Note: The Adobe Learning Lab, originally scheduled on January 9th, has been postponed until Spring 2019. More information on the Learning Lab will be available in the coming months. We invite you to consider joining us at the following webinar for our January event.

Join SMPS St. Louis for breakfast and an interactive webinar as we learn about  “Branding in the Age of Transformation: The New Brand Management Playbook”

At the dawn of digital, many had predicted “the end of branding as we know it”—and while the discipline of branding has changed dramatically in the past decade, having a strong, differentiated, and focused brand is more critical than ever before. Increased competition, commoditization, and the speed of change call for brands to become the point of convergence and the catalyst for the alignment of business strategy, customer experience, and company culture. This new business and marketing environment requires a different approach to brand building and management.

What does today’s leading professional services brand look like? It’s agile, purpose-driven, relevant, and grounded in a firm’s business strategy and steeped in its culture.

How do you create this kind a brand? In this webinar, we’ll learn how by examining strategies, tools, and best practices for:

  • Building a strategic brand foundation—a brand platform—that bridges business strategy and operational functions: business development, marketing, HR and more.
  • Developing a unique and consistent brand voice that remains strong across a multitude of communication channels and devices that merges brand agility and brand consistency for today’s dynamic marketplace.
  • Managing a firm’s brand, from effectively organizing brand and marketing assets to fully integrating the brand into the firm’s culture and its daily operations, behaviors, and decision-making.
  • Developing a brand-based internal culture through effective engagement, training and education strategies that turns employees into proactive brand ambassadors.
  • Creating a brand-based customer experience—today’s top differentiator and a weapon against commoditization.

Throughout the webinar, we will break into quick open forum discussions to share best practices and resources among program attendees.

SMPS Webinars are approved for 1.5 continuing education units for the Certified Professional Services Marketer (CPSM) program.

Wednesday, January 9, 2019
7:15 AM – 9:00 AM
7:15-7:30am Networking and Welcome
7:30-9:00am Webinar and Breakout Discussions

1341 N Rock Hill Road; St. Louis, MO 63124, USA

Member:  $20
Nonmember:  $30
CPSM:  $15

RSVP by end of day Friday, January 4

NOTE: To ensure we can comfortably accommodate all attendees, anyone who registers after 01/04/19 will be charged an additional $10 walk-in fee.


January 9