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The Secrets of Dynamic (and Dynamite) A/E/C Research
Reliable, real-time research should inform of all of your firm’s activities: strategy; market and competitive intelligence; project capture; client and staff satisfaction and retention; recruiting; best practices and thought leadership; project delivery…the list goes on. Do you think that there’s never enough resources, budget and/or time to consistently deploy research to leverage and truly differentiate your firm? Or that research is a big-ticket luxury that other firms can afford, but not yours? Not so! During this highly interactive presentation, you will learn critical tips, tricks and hacks to efficiently, consistently and cost-effectively integrate research into all aspects of your firm, no matter your size or markets. And, you can start using them immediately.
After this program, attendees will be able to:
· Better understand what Market Research encompasses and how it improves firm success – both internally and with current and potential clients
· Learn ways your firm can begin or improve research efforts that will provide a competitive edge in the marketplace
Michelle Fitzpatrick, FSMPS/CPSM, brings insight, wisdom—and tricks—gained from a 37-year career in A/E/C marketing. She is an expert on research within our industry. Michelle has held numerous leadership roles with SMPS, including as a Trustee and President of the SMPS Foundation from 2008 through 2014 and authored the chapter on surveys in SMPS’s The Marketing Handbook for Design and Construction Professionals.
Wednesday, October 10, 2018
11:30 AM to 1:00 PM
Glen Echo Country Club
3401 Lucas and Hunt Road, St. Louis, Missouri 63121, USA
Student Member: $20
Student Nonmember: $25