Library Checkout

Library Checkout

The St. Louis chapter of SMPS maintains an extensive resource library of industry related publications. This is one of the many benefits offered to our members. We encourage you to take advantage of this opportunity for professional development. This resource library is reserved for the exclusive use of St. Louis SMPS members.

Materials are checked out for a two-week period. A two-week extension may be requested. Extensions will not be granted if a waiting list exists for the material(s). Up to three items may be checked out at a time. Materials may be returned to the Library Coordinator’s office during regular working hours. If the Coordinator is not in the office, materials may be left with the office receptionist. Materials must be returned on time and in original condition. Lost or damaged items must be replaced at the borrower’s expense.

If you are a member and would like to check out one of the following titles, please complete the following form or email the SMPS Secretary directly at (secretary@smps-stl.org).

Webinars

10 Steps for Launching an Award-Winning Communications Program

This presentation will discuss 10 steps to launching an award-winning external communications program, using GEI Consultants’ own external communications program, as implemented by Rhino PR, as a project example. Susan Shelby, CPSM, will present a real-world case study to show how the plan was created and implemented and provide takeaways for attendees to incorporate into their own program or to use as the basis for creating a plan from scratch.

Although GEI is a national firm, small, local companies can benefit just as much from external communications. The overall impact of PR versus advertising and direct mail is clear: PR can result in coverage of a company’s key projects or branding messages in full view of hundreds, if not thousands, of people.

Overall, the results GEI has realized from its external communications plan have far exceeded its initial expectations and continue to generate new business opportunities through consistent, targeted outreach.

Learning Objectives

During this Webinar, you will learn how to:

Identify the essential components of an external communications plan
Assess whether your organization is ready for an external communications plan
Understand the time and personnel commitments required
Recognize where quantifiable opportunities for demonstrating ROI exist in an external communications plan

Capitalizing on Referrals in your Marketing Plan

There’s little debate that the strongest marketing tactic ever created is a referral. Receiving a company endorsement from a respected source simply cannot be beat when compared to paid advertising and other traditional forms of marketing. And that’s because you have real, trustworthy people — not your marketing department — touting your company’s services.

In this session, you’ll learn the easiest ways to secure testimonials from clients and partners, as well as from people inside your own firm. Endorsements from your own technical staff are sometimes the most powerful arsenal in your marketing toolbox. Learn the five steps for creating internal advocates for your brand.

So maybe your firm has already received some great testimonials, but now what? Don’t fall into the trap of simply dropping them in a proposal (boring!) and forgetting about them. With the rise in social media, it’s never been easier or more cost-effective to spread the good word to the outside world. Learn how to create a Referrals Program — using both external and internal advocates — that will have real impact to your bottom line. Now’s the time to leverage the power of Brand Ambassadors and to make their endorsements work for you.

Learning Objectives:
During this Webinar, you will learn the easiest ways to:
• create a Referrals Program using both external and internal sources
• secure great testimonials from clients and partners
• create internal advocates — beyond marketing and BD folks — and turn your own technical staff into your company’s biggest “Brand Ambassadors”
• leverage digital channels and social media tools to make those referrals work harder for you in spreading the word

Marketing Team Organization and Process Management

Marketers are faced with a constant flow of information and last-minute demands. The added pressure of the current economy has marketers pursuing more with less support—some may feel as if nearly every proposal that comes in the door is a go. If this sounds familiar and you are curious about developing or improving internal marketing systems and processes that will help you work smarter not harder, don’t miss this Webinar.

Marketers can be more instrumental in helping to manage the overall workflow by employing smart solutions that produce effective and efficient marketing outcomes. Recognizing all firms are different, this Webinar will provide marketers with options that are scalable and focused on eliciting “systems thinking” across their firms.

Learning Objectives:
• Discover how you can develop and maintain systems to extract, categorize, and retrieve information efficiently and effectively for your firm.
• Learn best practices in developing an internal communications program to facilitate information sharing within the firm and inform and involve the principals and technical staff regarding marketing efforts.
• Find out which marketing responsibilities are better suited for centralization and de-centralization in multi-office firms.
• Find out which personal attributes are key to your overall success.

Strategy Development and Strategic Planning

Five Marketing Tools That Make Life Easy

Overwhelmed with proposal, project, and client data? Having trouble tracking all the balls in the air? Join us for this 90-minute, interactive Webinar to find solutions to these problems.

All too often in the pursuit cycle of new work, a great deal of time and dollars is wasted. This waste is seen as being small; however, over time this incremental waste can lead to marketing staff burnout and add up to significant dollars that take away from a firm’s bottom line.

Savvy marketers have learned that there are several tools that can make life easier and help better manage firm resources. Calling upon his years of experience as a professional services marketer, presenter Laurin McCracken will offer five marketing tools for your “professional services toolbox” to help you stop wasting valuable resources—time, effort, and money—on inefficient, redundant tasks:

• Go/No-Go Forms
• Corporate Identity Guidelines
• Project Data Forms
• Client Debriefing Forms
• Staff Resumes

You will learn the benefits of creating and using standardized documents and forms for your firm, as well as how to implement the forms. Laurin will describe why each tool is important and explore the tool’s benefits—as well as common problems that can arise if the tool is not used. He will share tips and tricks that will help make life easier and show how to make best use of the tools to make a positive impact on your firm’s bottom line.

Learning Objectives:
1. Understand how inefficient time spent on redundant tasks can lead to marketing staff burnout and wasted resources.
2. Discover five useful tools in the “professional services marketer’s toolbox” to stop wasting time and resources and start increasing staff effectiveness and efficiency.
3. Develop a plan for implementing and maintaining the tools.

Marketing Research: Strategies to Win Work

Client and project specific intelligence is a key element in improving your hit rate and procuring profitable work. This Webinar focuses on gathering and evaluating competitive intelligence based on client goals and project specific needs, then integrating this information into marketing efforts.

This comprehensive look at marketing research will cover traditional market research methods, market segment research, and integrating social technology into the mix. Participants will learn effective and proven approaches to research, in addition to opportunities presented through social media and Web 2.0. Come away from the Webinar armed with a thorough knowledge of current research techniques and resources for industry information.

Learning Objectives

Learn to identify sources for collecting research
Understand client context and research evaluation
Effectively apply research to improve success rate

Creating Proposals That Win

BIM and the A/E/C Marketer: Positioning Your Firm for Success

“Revolutionary.” “Transformative.” “Paradigm Shifting.”

Words like these are used frequently to describe the power of BIM (Building Information Modeling) in the A/E/C industry. What’s the opportunity for your firm? How can you capture market share and build your brand around BIM? This 90-minute webinar will empower you with the skills to market—strategically (big picture) and tactically (strong tools and collateral)—and build you business around the benefits of BIM.

The A/E/C industry is in the midst of significant change due to the transition to BIM. This transition will also necessitate changes to processes and collateral used to market A/E/C services. Learn tools and skills to help you and your company anticipate and prepare for these changes, address the “message” strategically, and produce strong tactical communications. Apply your role as a communications professional and “big picture” thinker to take an active role in the strategic planning and operational implementation of BIM in your firm. Learn strategies to implement at your firm for educating technical and management staff, coordinating with consultants and collaborators, and bridging the gap between the capabilities of BIM and the “real world” of communication, design, and project management.

Learning Objectives

Learn the difference between BIM the product, and BIM the service.
Understand how BIM is perceived and applied by the varying disciplines in the A/E/C industry and how to market to each.
Understand how BIM is changing project teams, delivery, and contractual models, and how this changes the marketing equation.
See examples of BIM marketing from across the A/E/C industry.
Learn about successful components of a BIM marketing campaigns.
Become a participant, coach, and/or and facilitator for determining BIM practice and marketing strategy in your firm.

Beyond Strategic Planning: Developing Competitive Strategies to Build

In the face of a prolonged economic slump and budget squeezes, municipal, state, and federal governments as well as private-sector clients have put the brakes on capital improvements. The result: more firms competing for fewer projects. This 90-minute Webinar will show A/E/C principals, executives, and marketers how to develop a competitive strategy for their firm that will make the competition irrelevant. Participants will examine how to develop strategies that create new market opportunities where none existed before.

Learning Objectives:
• Learn to think outside the box when developing truly innovative strategies.
• Better understand the changes shaping the markets for design and construction services and how to capitalize on them effectively to dominate these markets.
• Discover how to achieve breakthrough results for your firm by breaking out of the rigid strategic planning models most firms use.

Create Success with Effective Proposals

Regardless of your experience, an effective proposal can become a winning proposal. On the flip side, a poor proposal can equate to losing a job that should have been yours! In order to maximize the potential of securing the work you deserve, it is important to evaluate the message you send to your prospective clients. This Webinar will help you review your proposal efforts—from a go/no-go decision-making process to a review of what to include and not include in a proposal. It also covers formatting and proposal layout, presentation tips, common mistakes, language blunders, and other insights that you can put to use immediately in your day-to-day efforts. Don’t just take the speaker’s word for it! The program was developed based on research conducted of owners and developers in a variety of end-use markets, as well as feedback from a recent survey of industry members.

Learning Objectives

Learn how to create a go/no-go process for your firm.
Learn how to best format proposals.
Learn how to avoid common mistakes in proposal preparation.
Learn how to avoid common language blunders.
Learn what to do before the proposal leaves the door—the final check.

Books

A/E/C Business Development

Business development—or simply “BD”—in the design and construction industry has become a highly specialized discipline. Regardless of circumstances, architecture, engineering, and construction (A/E/C) business development has one core purpose: to bring buyers and sellers together to make deals. Those intimately involved with professional services business development recognize that people hire people, and that understanding motives and motivations of those who purchase and sell A/E/C services is the password that opens a portal to genuine success. Through its Thought Leadership Series initiative, the SMPS Foundation conducted primary research to probe the behaviors of both buyers and sellers of A/E/C services. Working with a team of more than thirty marketing and business development professionals—most of whom are Certified Professional Services Marketers (CPSM) or Fellows of the Society for Marketing Professional Services (FSMPS)—the SMPS Foundation completed a year-long effort to research and analyze the current state of buying and selling within the industry, and to look toward the future to identify key forces that will impact business development in the coming decade. A/E/C BUSINESS DEVELOPMENT – The Decade Ahead documents this in-depth research initiative. Inside you’ll find an informative look at the state of the industry from the perspectives of buyers and sellers, as well as a panorama of trends and insights for those offering or procuring A/E/C services. If you wish to enhance your competitive advantage, deepen your business development knowledge and skills, and plan for the future, the findings and recommendations in this book will help you meet your goals. With this publication, the SMPS Foundation underscores its mission: to discover, in an ever-changing marketplace, what makes A/E/C organizations successful in marketing and business development.

A/E/C Marketing Fundamentals

Whether you are new to the A/E/C community and working on your very first job or you are a more seasoned professional who is taking on marketing responsibilities for the first time, you will find “A/E/C Marketing Fundamentals: Your Keys to Success’ a useful introduction to marketing basics. Even if you are a more experienced marketer, you will learn core principles and effective strategies that will improve your job performance. This ebook, developed by subject matter experts from the Society for Marketing Professional Services (SMPS), provides marketers with the resources and ideas necessary to adapt to the numerous standards changing the A/E/C industry.

Charting Your Career Path – Opportunities for Professional Service Marketers in the 21st Century

The revised SMPS Career Ladder, should be a valuable resource for professional service marketers and design firm principles alike. Society of Marketing Professional Services

Charting Your Career Path – Opportunities for Professional Service Marketers in the 21st Century

The revised SMPS Career Ladder, should be a valuable resource for professional service marketers and design firm principles alike. Society of Marketing Professional Services

Collapse of Distinction

Can your customers tell the difference between you and the competition?

It’s not that we can’t see the forest for the trees, it’s just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has collapsed into beige uniformity. And in today’s tough economic times, this copycat uniformity is resulting in the death of businesses in every industry, says author Scott McKain.

If a business is going to thrive, it has to rise above the fray. In The Collapse of Distinction, McKain will help you understand the reasons behind the current quagmire of stifling sameness, and will give you the tools your company needs to step away from the competition.

CPSM Study Guide Version 3.0

Creating Rainmakers – The Manager’s Guide to Training Professionals to Attract New Clients

Every manager of a professional firm realizes that generating leads and landing new clients are critical components of any successful business venture. But transforming accountants, architects, attorneys, consultants, engineers, and other professionals into client-generators is not always easy to do.

Divided into two comprehensive parts -The Rainmaker Model and The Elements of Rainmaking – Creating Rainmakers outlines all the steps you should take to turn your professional staff into a powerful team of sales winners.

Filled with in-depth insight and practical advice, this book will show you how to:
• Generate leads
• Build a strong network of contacts
• Master a variety of sales techniques
• Develop capable successors to current rainmakers
• And much more

Based on more than 100 interviews with the principals of professional firms, including many of today’s preeminent rainmakers, this valuable guide has the information you need to help your company succeed.

Fight the Good Fight

“Fight the Good Fight” provides inspiration for individuals who choose to embrace adversity in order to reach success. Over twenty years ago Ben Newman suffered the loss of her mother after years of watching her health deteriorate. After her tragic passing, his grandmother gave him an unexpected gift, in the form of a journal his mother left behind… Though the journal was intended to simply serve as a record of his mother’s medical ordeal and not as a personal memoir for others, upon reading it Ben and his brother discovered a surprising abundance of wisdom imparted within its pages. Being able to see his mother’s thoughts on how to live as a champion amidst the battle for her life inspired and touched Ben, as much as if this journal was a letter written personally to him. As Ben Newman shares select passages of the journal in his book, “Fight the Good Fight,” his greatest hope is that you as the reader will be inspired and encouraged by his mother’s struggle and endurance. A journey that is poignant, emotional, and sometimes heartbreaking, this is a story that you will remember forever in your soul. “This book really touched me. I believe it will cause you to reflect upon and honor the heroes of your past and inspire you to create your future.” -Jon Gordon, Author of “The Energy Bus” and “Training Camp” “‘Fight the Good Fight’ will enable you to live with more purpose and conviction, and will provide the tools to unleash the champion in you!” -Roland Williams, 8-year NFL veteran and Super Bowl Champion

Guerrilla Marketing in 30 Days

With fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this book provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

How To Be That Guy

This book reveals 47 secrets to help entrepreneurs MAXIMIZE their visibility, credibility, uniqueness, authenticity and memorability in the eyes of their customers and prospects. Ginsberg offers practical lessons for professionals who want to make a name for themselves such as:

• How to create an unforgettable personal brand
• Discover how to position your value and increase visibility to magnetize more business
• Facilitate authentic and approachable word of mouth about you, your company and your ideas

MARKENDIUM: Domain 1: Marketing Research

MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry. The MARKENDIUM also further defines the six Domains of Practice for the Society and professional services marketing. One of the key components of the MARKENDIUM is this comprehensive book series that further defines the six Domains of Practice for SMPS and the A/E/C industry. These MARKENDIUM books were curated by SMEs and are a collection of existing and newly sourced content. The books serve as the premier go-to learning resource for the successful practice of marketing and business development for A/E/C professionals.

MARKENDIUM: Domain 2: Marketing Planning

MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry. The MARKENDIUM also further defines the six Domains of Practice for the Society and professional services marketing. One of the key components of the MARKENDIUM is this comprehensive book series that further defines the six Domains of Practice for SMPS and the A/E/C industry. These MARKENDIUM books were curated by SMEs and are a collection of existing and newly sourced content. The books serve as the premier go-to learning resource for the successful practice of marketing and business development for A/E/C professionals.

MARKENDIUM: Domain 3: Client and Business Development

MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry. The MARKENDIUM also further defines the six Domains of Practice for the Society and professional services marketing. One of the key components of the MARKENDIUM is this comprehensive book series that further defines the six Domains of Practice for SMPS and the A/E/C industry. These MARKENDIUM books were curated by SMEs and are a collection of existing and newly sourced content. The books serve as the premier go-to learning resource for the successful practice of marketing and business development for A/E/C professionals.

MARKENDIUM: Domain 4: Proposals

MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry. The MARKENDIUM also further defines the six Domains of Practice for the Society and professional services marketing. One of the key components of the MARKENDIUM is this comprehensive book series that further defines the six Domains of Practice for SMPS and the A/E/C industry. These MARKENDIUM books were curated by SMEs and are a collection of existing and newly sourced content. The books serve as the premier go-to learning resource for the successful practice of marketing and business development for A/E/C professionals.

MARKENDIUM: Domain 5: Promotional Activity

MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry. The MARKENDIUM also further defines the six Domains of Practice for the Society and professional services marketing. One of the key components of the MARKENDIUM is this comprehensive book series that further defines the six Domains of Practice for SMPS and the A/E/C industry. These MARKENDIUM books were curated by SMEs and are a collection of existing and newly sourced content. The books serve as the premier go-to learning resource for the successful practice of marketing and business development for A/E/C professionals.

MARKENDIUM: Domain 6: Management

MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry. The MARKENDIUM also further defines the six Domains of Practice for the Society and professional services marketing. One of the key components of the MARKENDIUM is this comprehensive book series that further defines the six Domains of Practice for SMPS and the A/E/C industry. These MARKENDIUM books were curated by SMEs and are a collection of existing and newly sourced content. The books serve as the premier go-to learning resource for the successful practice of marketing and business development for A/E/C professionals.

Marketing Handbook for the Design & Construction Professional

The Society for Marketing Professional Services (SMPS) was chartered more than 25 years ago to serve the needs of individuals who market architectural, engineering interior design, construction, and related services that create the built environment. Through its formation and growth, SMPS created the profession of professional services marketing. Today, marketing is an integral part of almost all the services that design and build the environment in which we live, work, and play.
Over the years, SMPS has helped create and identify the leaders in this profession. It is those leaders who were called upon to revise and expand the Handbook for Marketing Professional Services. The original first edition of this handbook was created to fill a gap that existed in the literature of marketing. While much has been written about product marketing, little has been written about services marketing and even less about marketing services for the built environment.

When SMPS created its Certified Professional Services Marketer Program, the need for marketing again became apparent.

In this new edition, many of the original authors, have updated their material and eight new chapters have been added. Many of these new chapters are reflective of how mature and complex the process of marketing professional services has become.

This new edition of Marketing Handbook for The Design & Construction Professional is destined to become an indispensable resource and a well-worn volume on the bookshelves of those involved in marketing professional services for the built environment.

Marketing Handbook for the Design & Construction Professional, Third Edition

These days, driving new business is the key to your survival…and this highly acclaimed marketing tool is your key to driving new business. With 64 articles by more than 70 contributors and 18 reviewers, this all-new and thoroughly revised handbook covers every aspect of marketing in the design and construction industry from initial market research, to getting leads, to making presentations, to website development. If you’re not a marketing professional, then you really need this book. In a clear, no-nonsense manner, it shows you how to: * create winning proposals and presentations * take full advantage of low-cost public relations activities * develop a winning plan for getting the most from trade shows * create a high-profile website on a budget * get your staff to take a market-oriented approach to everything they do. All new 2009 Edition! * 638 pages * 64 chapters (each written by an experienced industry professional) * numerous checklists and forms * model proposals and press releases * website design templates * brochure design guidelines * sales lead tracking tools * marketing research strategies * and much, much more.

Own Your Success, A Business Fable

Based on author Ben Newman’s popular program, Own YOUR Success shows you how to harness the power to make each day a triumph. It offers you original, practical and proven exercises to transform challenges into maximum performance. Its real-world advice and proven strategies will help you achieve even greater success in the business world and in your own life.

The most successful people achieve their dreams when they focus on having a passion for the process. Discover how to make each and every day victorious by focusing on daily activities rather than obsessing over results that you can’t control. Figure out what fires YOU up without exception, and ignite that passion so that you can routinely create your Prizefighter Day. Own YOUR Success will lead you to uncover your true potential and create a life that truly belongs to YOU.

Plan It – A Down-to-Earth Guide to Market Planning and Budgeting in the Design & Construction

A marketing plan is a written document that outlines specific performance goals related to marketing for a specific period of time, and establishes a plan to meet those goals.

Plan It discusses thoroughly the seven components of a marketing planning including the audit, outlook, goals and objectives, strategies, tools and resources, budget, and implementation.

If you’re looking for specific advice on marketing planning and budgeting, this is the book that will help you set your course, and meet your goals.

Plan It – A Down-to-Earth Guide to Market Planning and Budgeting in the Design & Construction Ind.

A marketing plan is a written document that outlines specific performance goals related to marketing for a specific period of time, and establishes a plan to meet those goals.

Plan It discusses thoroughly the seven components of a marketing planning including the audit, outlook, goals and objectives, strategies, tools and resources, budget, and implementation.

If you’re looking for specific advice on marketing planning and budgeting, this is the book that will help you set your course, and meet your goals.

Pocket Truths for Success

Pocket Truths for Success is your succinct guide to establishing priorities and achieving success in life.
Pocket Truths for Success was written to be an inspiration for anyone facing the seemingly insurmountable challenges on the road to life’s great successes. Personally and professionally success is a difficult endeavor and possibly even harder to sustain once achieved.

This book was written to address the two pivotal issues of achieving and sustaining success, in the complex ever-changing world we live in today. Pocket Truths delivers simple and powerful quotes for those ready to inspire and lead.

Rain Making – The Professional’s Guide to Attracting New Clients

Offers practical advice on marketing professional services, discusses strategies, cold calling, and direct mail, and includes information on creating promotional materials.

Rain Making – Attract New Clients No Matter What Your Field (2nd Edition)

In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how you can become a top performer in your organization -even if you’ve never sold a product in your life. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:

• Write articles for professional publications
• Make cold calls like a sales pro
• Network to build a lasting customer base
• Develop a winning sales strategy

Rain Making – Attract New Clients No Matter What Your Field (2nd Edition)

In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how you can become a top performer in your organization -even if you’ve never sold a product in your life. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:

• Write articles for professional publications
• Make cold calls like a sales pro
• Network to build a lasting customer base
• Develop a winning sales strategy

SMPS 2000 Marketing Salary & Expense Survey

SMPS 2009 Marketing Salary & Expense Survey

The Art of Significance: Achieving the Level Beyond Success

Dan Clark, one of the world’s leading inspirational speakers and leadership trainers, vehemently opposes the conventional wisdom about success. He believes it’s tragic and superficial to build our careers and per¬sonal lives around getting more money, bigger houses, cooler toys, and fancier job titles.

What’s it all worth in the end? How many out¬wardly successful people still feel empty inside?

Clark has spent decades traveling around the world, interviewing the famous and powerful; con¬sulting with presidents and generals and sheikhs and corporate leaders; creating a multimillion-dollar business; and (before any of the above) overcoming a paralyzing injury. All those experiences have con¬vinced him that the happiest people in the world don’t pursue success at all. Instead, they pursue signifi¬cance—and find that success comes along as part of the package.

What’s the difference between success and significance? As you’ll learn in this powerful, myth-shattering book . . .
• The successful get what they want; the significant want what they get.
• The successful think wealth flows to them; the significant know that wealth flows through them, to bless those around them.
• The successful earn financial independence, influence, and popularity; the significant earn financial independence, influence, popularity, admiration, loyalty, and respect.
• The successful compare themselves against others; the significant compete only against themselves.
• The successful are quickly forgotten when they die; the significant leave a long-lasting legacy.
• Clark shows us how it can be done by following his Twelve Laws of Significance, which include counter¬intuitive ideas such as “Patience is overrated—it allows us to never begin,” “It’s not all about team—teams lose,” and “Don’t strive for work/life balance—it’s about harmony.”

He illustrates his ideas with a wide range of powerful true stories from business, education, the military, and sports—starting with his own story of fighting his way back from a serious injury that cut short his football career. Paralyzed both physically and emotionally, Clark began his recovery only when he started to focus on purpose rather than on goals; on being whole rather than famous; on serving oth¬ers rather than seeking praise. In the long run, that accident was the greatest gift he ever received, setting him on a lifelong path toward true significance.

Clark’s wisdom will stimulate your intellect, challenge your beliefs, and penetrate your heart. By following his Laws of Significance, you will learn to connect your head and heart, manage your priorities, and live an extraordinary life that matters to your family, friends, coworkers, community, and country.

The Art of Significance: Achieving the Level Beyond Success

Dan Clark, one of the world’s leading inspirational speakers and leadership trainers, vehemently opposes the conventional wisdom about success. He believes it’s tragic and superficial to build our careers and per¬sonal lives around getting more money, bigger houses, cooler toys, and fancier job titles.

What’s it all worth in the end? How many out¬wardly successful people still feel empty inside?

Clark has spent decades traveling around the world, interviewing the famous and powerful; con¬sulting with presidents and generals and sheikhs and corporate leaders; creating a multimillion-dollar business; and (before any of the above) overcoming a paralyzing injury. All those experiences have con¬vinced him that the happiest people in the world don’t pursue success at all. Instead, they pursue signifi¬cance—and find that success comes along as part of the package.

What’s the difference between success and significance? As you’ll learn in this powerful, myth-shattering book . . .
• The successful get what they want; the significant want what they get.
• The successful think wealth flows to them; the significant know that wealth flows through them, to bless those around them.
• The successful earn financial independence, influence, and popularity; the significant earn financial independence, influence, popularity, admiration, loyalty, and respect.
• The successful compare themselves against others; the significant compete only against themselves.
• The successful are quickly forgotten when they die; the significant leave a long-lasting legacy.
• Clark shows us how it can be done by following his Twelve Laws of Significance, which include counter¬intuitive ideas such as “Patience is overrated—it allows us to never begin,” “It’s not all about team—teams lose,” and “Don’t strive for work/life balance—it’s about harmony.”

He illustrates his ideas with a wide range of powerful true stories from business, education, the military, and sports—starting with his own story of fighting his way back from a serious injury that cut short his football career. Paralyzed both physically and emotionally, Clark began his recovery only when he started to focus on purpose rather than on goals; on being whole rather than famous; on serving oth¬ers rather than seeking praise. In the long run, that accident was the greatest gift he ever received, setting him on a lifelong path toward true significance.

Clark’s wisdom will stimulate your intellect, challenge your beliefs, and penetrate your heart. By following his Laws of Significance, you will learn to connect your head and heart, manage your priorities, and live an extraordinary life that matters to your family, friends, coworkers, community, and country.

The Associated Press Stylebook and Briefing on Media Law

The style of the Associated Press is the gold standard for news writing. With The AP Stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which they are famous. Fully revised and updated, this new edition contains more than 3,000 A to Z entries—including more than 200 new ones—detailing the AP’s rules on grammar, spelling, punctuation, capitalization, abbreviation, and word and numeral usage. You’ll find answers to such wide-ranging questions as:

· When should the names of government bodies be spelled out and when should they be abbreviated?
· What are the general definitions of the major religious movements?
· Which companies do the big media conglomerates own?
· Who are all the members of the British Commonwealth?
· How should box scores for baseball games be filed?
· What constitutes “fair use”?
· What exactly does the Freedom of Information Act cover?

With invaluable additional sections on the unique guidelines for business and sports reporting and on how you can guard against libel and copyright infringement, The AP Stylebook is the one reference that all writers, editors, and students cannot afford to be without

The Circle of Innovation

The Press

American democracy is built on its institutions. The Congress, the presidency, and the judiciary, in particular, undergird the rights and responsibilities of every citizen. The free press, for example, protected by the First Amendment, allows for the dissent so necessary in a democracy. How has this institution changed since the nation’s founding? And what can we, as leaders, policymakers, and citizens, do to keep it vital?

The freedom of the press is an essential element of American democracy. With the guidance of editors Geneva Overholser and Kathleen Hall Jamieson, this volume examines the role of the press in a democracy, investigating alternative models used throughout world history to better understand how the American press has evolved into what it is today. The commission also examines ways to allow more voices to be heard and to improve the institution of the American free press.

The Press, a collection of essays by the nation’s leading journalism scholars and professionals, will examine the history, identity, roles, and future of the American press, with an emphasis on topics of concern to both practitioners and consumers of American media.

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