Attending Build Business is an invigorating and inspiring experience. Gathering with 1,500-2,000 of your fellow A/E/C marketers and business developers allows for an open forum of idea generation and thought exchange.
While attending Build Business this past August in Philadelphia, one of the hot topics discussed was trends of today and tomorrow in our industry. How these trends affect pursuits, the ability to win a project and help differentiate our firms were all discussed.
The challenge sent to marketers and business developers: How can you think outside of the box and make one or more of these trends work for you? What is unique and different about your firm and how does that relate to one of these trends?
A few Trends of Today and Tomorrow
- 3D Printing
- Alternative Energy
- Fee Pressure
- Increased Use of Owner’s Reps
- Lean Construction
- Millennial Influence
- Seller – Doer Mentality
- Social Media
- Talent Shortage
The list can go on and on. What else can you add to this list? What impacts your firm directly? What might impact your firm in the future?
One has to remember that these trends are just that…trends. Trends morph, change and fade away. Your firm has to act now or it might be too late. If you miss the early adaptions stage of a trend your firm loses its capability to position itself as a thought leader and becomes a follower instead of a trend setter.
So, next time you are in pursuit of a project imagine how one of these trends can work for you.