Get Discovered: SEO Strategies That Work

    January 30, 2020
    11:00 AM - 12:00 PM
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    SMPS National Webinar


    Wouldn’t it be great if your firm showed up in a top spot during an internet search for the products or services you offer?
    More than one billion Google searches are conducted every month. Every time someone conducts a search, it presents an opportunity for businesses and marketers to influence consumer decisions and preferences.
    Showing up and being visible on the internet allows you to generate a lead or even better—acquire a new client. Search Engine Optimization (SEO) makes it possible for any business to take advantage of this opportunity. It’s no wonder SEO has been listed as the top 10 most requested skills on LinkedIn since 2014.
    In this presentation, attendees will get a high-level look into what it takes to rank at the top of search engines results pages and increase website traffic.
    During the learning lab, participants will:
    • Discover how search engines work and what they look for
    • Explore tactics to succeed at SEO in today’s digital climate
    • Learn what target audiences search for online to find businesses
    • Explore top tools that many SEO pros leverage to win at SEO and how they use them
    • Pinpoint how to quickly detect problems in a website’s SEO
    Presenter: Nicole McCullum, SEO Trainer & Digital Marketing Consultant, Founder of Captivate Designs
    Nicole McCullum has been at the forefront of internet marketing for over 15 years. As the founder of Captivate Designs, a web design, digital marketing and digital training company, she has used her expertise to help businesses leverage the internet to grow.
    Nicole has also trained thousands of New York City business owners and marketing professionals from companies like Gucci, S’well, Pfizer, and others on how to execute successful digital marketing strategies.
    She has contributed to and been quoted in business publications such as Forbes, Bloomberg BusinessWeek, The Huffington Post, The Wall Street Journal, The Daily Telegraph, and others.

    Substitution Policy
    Any substitution to a Member exclusive event will be charged a $100 fee.

    Walk-in Policy
    To ensure we can comfortably accommodate all attendees, anyone who registers after the deadline will be charged an additional $10 walk-in fee.

    Cancellation/Refund Policy
    Cancellations made 48-hours/2 days prior to the event will be fully refunded. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event. In the event the registrant is unable to attend, another individual from their firm can attend and the attendee will be expected to pay-at-the-door any applicable cost difference (ie: member vs non-member).

    Photography Disclaimer
    Photos are frequently taken at our chapter events. The SMPS St. Louis Chapter has the right to use photos from our events for any purpose, including but not limited to use in publications, on social media, in the newsletter, promotional materials, or on our website.