Reimagine, Rethink, Restrategize: Building Your Brand

    October 14, 2020
    10:00 AM - 11:00 AM
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    Zoom meeting


    Did the COVID crisis set you back? Or, at least give you reason to pause and think about the vulnerability of your business? This webinar will address some key things you can do to take action and make an impact on your brand for the future. For some, this has created some opportunity. For others, it's been a time for reflection and pause. Either way, it's a time to think about how your strategy will carry you into the future.

    During this webinar, attendees will learn:

    • The critical factors needed to guide your marketing efforts right now and in the future
    • How to empathize with your target audience
    • How to create a real vision and why that’s important


    Skot Waldron, Brand and Communication Consultant

    For the past 18 years, Skot Waldron’s brand work for clients such as J.P. Morgan Chase, CDC, Georgia Tech, Royal Caribbean, Sesame Workshop, Chiquita, and The Coca-Cola Company has included both employee experience and customer experience projects.

    He helps organizations communicate more effectively with their employees and customers with the goal of creating more alignment, consistency, and loyalty. Skot believes you have to be healthy on the inside (culture) in order to truly be healthy on the outside (brand and marketing). He helps with both.

    In addition to running his own coaching and creative agency, Skot has been teaching brand development at the Miami Ad School in Atlanta. He has also traveled to different cities in the U.S. to conduct communication training and speaks about how the value of branding pertains to us as individuals, teams, families, and businesses.

    Wednesday, October 14, 2020
    10:00-11:00 AM

    SMPS Member (St. Louis Chapter):  $10
    SMPS Member (Other Chapters):  $10
    Non-member: $25

    Please RSVP by Friday, October 9.


    $10.00 SMPS Member Registration (St. Louis Chapter)

    $10.00 SMPS Member Registration (Other Chapters)

    $25.00 Non-Member Ticket

    Substitution Policy
    Any substitution to a Member exclusive event will be charged a $100 fee.

    Walk-in Policy
    To ensure we can comfortably accommodate all attendees, anyone who registers after the deadline will be charged an additional $10 walk-in fee.

    Cancellation/Refund Policy
    Cancellations made 48-hours/2 days prior to the event will be fully refunded. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event. In the event the registrant is unable to attend, another individual from their firm can attend and the attendee will be expected to pay-at-the-door any applicable cost difference (ie: member vs non-member).

    Photography Disclaimer
    Photos are frequently taken at our chapter events. The SMPS St. Louis Chapter has the right to use photos from our events for any purpose, including but not limited to use in publications, on social media, in the newsletter, promotional materials, or on our website.