Marketing Manager's Guide

    April 14, 2021
    10:00 AM - 11:00 AM
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    Zoom meeting


    As a marketing manager in the AEC world, you are responsible for so much more than proposal development.  You are a resource for marketing, business development, technical and executive staff – driving marketing efforts through planning, budgeting and strategic pursuits.  SMPS St. Louis is connecting marketing managers with industry veterans to help you discover the latest trends and best practices to help you and your firm excel.  Each hour-long forum will include a casual, interactive presentation followed by discussion.  This series is for marketing managers with 5+ years of experience in the industry.

    Topics include:

    Wednesday, March 31:  Money, Money, Money:  Setting a Marketing & BD Budget
    Amanda Bohnert, CPSM, Chief Marketing Officer | S. M. Wilson & Co.
    There are many different ways to set-up and manage a marketing and BD budget. In this interactive session, we will address budgeting tactics and best practices. How can the budget be structured? How is it managed? What creative tools can you use? Join Amanda Bohnert, CPSM for a discussion on best practices.

    Wednesday, April 14:  Energizing Sellers/Doers
    Michelle Yates, APR, FSMPS, EDAC, Director of Marketing | Lawrence Group
    The marketing department works with all levels of the organization and can play a unique role in helping energize seller/doers. What are they trying to accomplish? What motivates them? What tools do they need? What are some creative ways to show appreciation? Join SMPS Fellow Michelle Yates to share ideas to help seller/doers position themselves and the company for success.

    Wednesday, April 28:  Managing Your Team Effectively
    Carie Dunn, CPSM, Director of Marketing | Trivers
    Cindy Hausler, CPSM, Director of Marketing | KWK Architects
    Whether you are managing a large team, a small team, or you are a department of one, the role of a marketing manager can be a complex one. Learn best practices based on the experiences of marketing leaders across SMPS and strategies for overcoming some of today’s most common challenges. The concept of leadership vs. management will be discussed and how both are vital to a successful team.  Join Carie Dunn, CPSM and Cindy Hausler, CPSM for an interactive discussion centered on building a great marketing team.

    The Marketing Manager’s Guide is one of three rotating educational series offered by SMPS St. Louis.  Each series is intended to target members at a specific time in their career including entry-level with the Coordinator’s Club, mid-level with the Marketing Manager’s Guide and executive with the Leadership Forum.

    1 CPSM CEU  is available for each topic.
    Domains Covered: 
    2- Planning (Money, Money, Money: Setting a Marketing & BD Budget)
    3- Client & Business Development, 6- Management (Energizing Sellers/Doers)
    6- Management (Managing Your Team Effectively)

    For questions regarding this program, contact Cheryl Vancil at [email protected].

    Wednesday, March 31, 2021
    Wednesday, April 14, 2021
    Wednesday, April 28, 2021
    10:00 AM – 11:00 AM CST

    Via Zoom. After registering, you will receive a confirmation email containing information about joining the meeting.

    SMPS Member (St. Louis Chapter):  $60
    SMPS Member (Other Chapters):  $60
    Non-Member: $120
    CPSM:  $55

    Registration for this event is closed.

    Substitution Policy
    Any substitution to a Member exclusive event will be charged a $100 fee.

    Walk-in Policy
    To ensure we can comfortably accommodate all attendees, anyone who registers after the deadline will be charged an additional $10 walk-in fee.

    Cancellation/Refund Policy
    Cancellations made 48-hours/2 days prior to the event will be fully refunded. Due to our commitment with the meeting facility for food and beverage quantities, all other cancellations or no-shows will be invoiced for the full cost of the event. In the event the registrant is unable to attend, another individual from their firm can attend and the attendee will be expected to pay-at-the-door any applicable cost difference (ie: member vs non-member).

    Photography Disclaimer
    Photos are frequently taken at our chapter events. The SMPS St. Louis Chapter has the right to use photos from our events for any purpose, including but not limited to use in publications, on social media, in the newsletter, promotional materials, or on our website.