Certification

    Benefits

    When you apply for the CPSM examination, you are taking your first step toward joining a distinguished group of professionals who have made a commitment to professional excellence, career advancement, and an ongoing pursuit of knowledge. This voluntary certification is designed to:

    … raise the professional standards and stature of the professional practice

    … encourage self-assessment by offering guidelines for achievement in the profession

    … identify and award recognition to persons who have demonstrated knowledge and skills of the prac­tice and related disciplines through a test of competency

    … increase recognition for the profession and the industry

    … influence the future direction of the profession.

    The 150-question, multiple-choice certification exam is offered in two formats, a traditional paper exam or an online exam. The exam is based on a practice analysis commissioned by SMPS. Candidates will be tested on their skills and knowledge of the following six domains of practice: marketing research, marketing plan, client and business development, SOQs/proposals, promotional activity, and information, resource, and organizational management.

    How to Become a CPSM

    With CPSM credentials behind your name, you demonstrate that you not only have industry experience, you have mastered the SMPS Domains of Practice for Professional Services Marketing. As you continue to climb the ladder in your career, a CPSM designation helps you distinguish yourself as a proven leader.

    When you apply for the CPSM program, you are taking your first step toward joining a group of 900+ professionals who have made a commitment to professional excellence, career advancement, and an ongoing pursuit of knowledge through the domains, which outline the day-to-day functions of professional services marketers and business developers.

    Earning your CPSM designation proves proficiency in the domain’s knowledge areas and skill sets and sets the bar for professional expertise and excellence.

    Learn more here!

    Certified Professional Services Marketer